The footwear market in South Africa is growing, presenting a fantastic opportunity for new entrepreneurs and local brands. This video uses the essential 10 Guides to Start a Footwear Business in South Africa to give you the information. It also provides the tools needed to make your footwear dreams come true.
We cover every critical step. This starts with building the base by defining your target market. You decide your unique selling proposition (USP). Lastly, you set up your pricing strategy. We guide you through the legal requirements. This includes registering your business with the Companies and Intellectual Property Commission (CIPC). You also need to secure necessary licences and protect your intellectual property.Learn how to successfully source your footwear business. Decide between making shoes abroad, collaborating with local South African makers, or utilising the do-it-yourself method. We also detail financial management. This includes opening a separate business bank account, monitoring inventory, and calculating production costs. These steps help determine a profit price.
Crucial marketing tactics are explored. The focus is on creating a strong online profile. This is achieved through social media marketing. Another strategy is collaborating with influencers. Developing an appealing website is also important. We also discuss the importance of choosing sustainability. This involves using materials like recycled leather or vegan options. Ethical production techniques are also employed. Finally, understand the local market challenges. These include competition, economic volatility, and supply chain disruptions. Learn how successful brands like Soweto Brand and The Native Republic navigate them.